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The Washington Post

As the region’s primary newspaper, the Washington Post has 1.5 million print subscribers and 3 million digital subscribers. In addition to news and content about current events internationally, nationally, and locally, the real estate section is still a vital source of information for local buyers and sellers. All McEnearney Associates sale listings are syndicated from BrightMLS to washingtonpost.com and the company runs print display ads in the Friday Weekend section.

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As the region’s primary newspaper, the Washington Post has 1.5 million print subscribers and 3 million digital subscribers. In addition to news and content about current events internationally, nationally, and locally, the real estate section is still a vital source of information for local buyers and sellers. All McEnearney Associates sale listings are syndicated from BrightMLS to washingtonpost.com and the company runs print display ads in the Friday Weekend section.

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Real Estate Display Ads - Friday Weekend Section

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Please refer to the “Property Marketing & Personal Business Development Support” document for information on the company’s ad support for listings. The per-block cost is $200 for ads not covered by the listing’s marketing plan. Dates are subject to change depending on market inventory.

The Washington Post also offers additional opportunities for individual branding or listing advertising a la carte:

  • Full page color ad in the Saturday Real Estate Section: $2,500
  • Custom impact email
    • Initial email to 50,000 targeted recipients: $1,000
    • Retargeting to recipients who opened the initial email: $500
  • Digital ads on washingtonpost.com with 3rd party targeting: $5,000-$10,000 depending on the type of ad and duration

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